What can you do with a business analytics degree?
Business analytics is a valuable, challenging degree with many benefits in a variety of industries. Studying this interesting subject will equip you with many sought-after skills such as data analysis, critical thinking, and communication, among others. Business analytics professionals are in demand around the world in organisations of all sectors. The field also offers high earning potential in the US with salary ranges of $50,000 - $88,000+ per year (Indeed 2026), depending on job role and level of seniority.
Is business analytics a good degree?
The world is seeing an unparalleled demand for data-literate professionals. Business analysts have become irreplaceable problem-solvers for many industries. For this reason, organisations will pay highly for these valuable professionals who can convert business intelligence into insights and support them to improve efficiencies.
Being a business analyst is a great career and offers the opportunity to confront challenges, learn throughout your career and make a real difference by providing recommendations to business problems. A business analytics degree can allow you into a business analytics career or many other related fields.
Careers you can pursue with a business analytics degree
Business analyst
As a business analyst, you’ll liaise with colleagues to understand the needs of different departments across the whole organisation. You’ll rely on data modelling practices to analyse your conclusions and make recommendations for strategic and operational improvements. You’ll work to pinpoint the processes and IT required to introduce your suggestions and then communicate the recommendations to senior management.
Business analytics graduates can expect a starting salary of around $50,000. Once you have five years’ experience, your earnings will increase to around $80,000. Experienced business analysts can earn anything up to and above $115,000 (Indeed 2026).
Market research analyst
Market research analysts study the statistical data of past sales and forecast the future sales of a company’s product or service. They investigate the products or services, prices and marketing used by the organisation’s competitors. The market research analysis also notifies the organisation about the behaviour of potential customers and comments from existing consumers. An analyst will also explain to the company about the potential risks and benefits of launching a new product or moving into a new niche.
When you begin your career as a market research analyst, you can expect to start on a salary of around $40,000. Once you have a few years’ experience, this can increase to $60,000. A senior market research analyst can earn up to $90,000 (Indeed 2026).
Process analyst
Business process analysts evaluate business requirements and create evidence-based suggestions for improvements in process. Analysts also act as mediators between executive decision makers, IT professionals and management teams to monitor performance, carry out process mapping and recognise internal inefficiencies.
As a graduate starting your process analytics career, you can expect a salary of around $50,000. Once you have some experience, this could rise to $80,000. Senior process analysts can earn over $120,000 (Indeed 2026).
Other careers you can pursue with a business analytics degree include:
- Quantitative analyst
- Operations research analyst
- Computer systems analyst
- Computer programmer
- Computer and information systems manager
Where could you work with a business analytics degree?
Business analytics graduates can work in any industry, so you can search for positions that fit your own interests and passions. As a few examples, you could work for any of the following:
- Specialist business analysis firms
- Consulting and professional service firms
- Public sector organisations
- Technology companies
- Research firms
- Larger organisations that require in-house analysts
- Set up as a self-employed business analyst
Study business analytics in the USA
Studying a business analytics degree at a US university will provide you with the tools and techniques to use complex data and make decisions that influence business performance.
During your degree, you will learn analysis skills that can be applied to many fields and functions, including finance, marketing, human resources, operations, healthcare and hospitality.
Business analytics degrees available to you through US direct admit include:
- Business Administration BS (Business Analytics*) at California State University San Marcos
- Business Administration: Business Analytics MBA* at California State University San Marcos
- Management Information Systems - Business Analytics BBA at Florida Atlantic University
- Management Information Systems - Business Analytics BS at Florida Atlantic University
- Business Analytics M.S. at Florida Atlantic University
- Business Analytics MSBA* at Mercer University
- Management (M.S.)* - Business Analytics at New Jersey Institute of Technology
- Business Analytics and Information Systems BBA at Texas A&M University-Corpus Christi
- Business Analytics and Managerial Economics BS at University of Hartford
- Business Analytics MSBA at University of Hartford
- Business Administration - Business Analytics BA at Western Washington University
*STEM-designated degree
FAQs
What do you study in business analytics?
You study how to use data to make better business decisions. This includes statistics, data visualisation, data mining, predictive modelling, and tools like Excel, SQL, Python, and business intelligence software.
What can you do with a major in business analytics?
You can work in roles such as data analyst, business analyst, marketing analyst, operations analyst, financial analytics specialist, or data consultant. These jobs involve interpreting data, solving business problems and helping organisations make data‑driven decisions.
Is business analytics a good degree?
Yes. It's in high demand, offers strong career prospects and provides skills that are useful across many industries. Because companies rely heavily on data, business analytics graduates are valued for their ability to turn information into insights.
Note: Salary information is sourced externally. We cannot guarantee the accuracy of the salary ranges.